Welcome to Transpromo World – Effective Marketing through Transactional Statements

Welcome to Transpromo World, a place where you can learn about the technique known as ‘Transpromo’ which is a shortening of the words Transactional and Promotional. Transpromo is the bringing together of promotional or value added activities to traditional customer communication documents such as statements or invoices.

Transaction Document marketing is seen as offering many benefits. Below, a Wikipedia article describes some of the potential benefits of TransPromo.

1. Unrivaled Openability. Statements and invoices are expected—they contain important financial information and usually require action. More than 95% of transaction documents are opened and read each month – far more than any other type of direct response effort.^[1]

2. High Involvement. Bills and statements receive more attention than any other form of communication including television advertisements. Studies show that the average customer invests between one and three minutes for statement review. ^[2]

3. Trusted Media. While e-security and telephone fraud continue to make headlines, nearly everyone trusts the postal service to send and deliver mail – including highly important documents.

4. Functionality. Statements are often viewed more than once. The paper-based nature of transaction mail helps consumers pay bills, submit expense reports, prepare taxes and file documents. ^[3]

5. Greater Returns. Statement-based marketing is effective because it targets current customers. A five percent increase in current customer business can translate into as much as a 50 percent increase in bottom-line profits. ^[4]

6. Customized offers. Statement-based marketing is effective because it is enables customized offers to be automatically generated by the transactional data within the document itself.

On this site, I will be focusing upon the activities of the Transpromo industry and its successes – and some of them are remarkable as well as talking about the implementation of such systems. Hopefully we can help you get to a actionable plan for implementation of Transpromo in your company.

If you are a user of Transpromo or a vendor in the Transpromo industry and have some good case histories that you would like to promote on this site, then please get in touch with us at our main Customer Communications Community Contact Page.

Advertisement